Project 2 due Sunday, April 26th, 2020
Fill out this form when you publish your project
For this week, we want you to create a logo for your brand. Remember your brand can be a company that you are creating or it can be YOU. When you are an artist, you often ARE your brand.
Here are some tools to use. Remember if you lack the technology, draw or paint your logo and arrange a way to show it to your teacher.
Logomakr.com is a good logo creation site. They also have a good lesson with tips on how to make a good logo. Watch it!
Canva.com is a good place to start. Remember the login is slam@slamfamily.com and slamstudent is the password. You can also create your own account for free.
WIX has a logo maker. This will allow you to use your logo on your class website! https://www.wix.com/logo/maker
Click on Create a Design and select Logo to get started.
Begin with one of their designs and then alter it to make it yours.
Link to assignment de description slam website - https://tonyfarley6.wixsite.com/slam/post/slhsmylogo
Thank you for those who have reached out. I will contact the administration with a list of names on Wednesday if I do not hear from you. That means they will contact you and your family to guarantee you have the necessary resources and tools for at-home learning.
Project 1: #SLHSme
Start by creating a video that shows what you love to do.
The video can be promotional or Vlog style.
Launch yourself or your brand.
Fill out this form when you publish your project
Take what you love to do. Drawing, photography, filmmaking, music, watching Netflix, sports, cooking, eating snacks, social justice, hiking, stargazing, etc. Start making content. Put your work out there but now do it with a plan. Don't worry about being good, don't worry about what others will think, just start. The idea is that you might get noticed six months from now or years from now. You can launch a named brand, like Self Love, Beautiful Places, or you can launch your personal brand, YOURSELF!, like Ms. M has for her professional website here.
Rule of thirds needs to be used in each clip of your video.
Here is a blog post about the Rule of Thirds
Checklist for Vlog
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Make sure the Grid is on your camera: go to - settings - camera - grid
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Medium/close up shots of your face
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Place yourself of one of the points of emphasis
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Clean up the background
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Make sure it supports the message of your brand.
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When talking about your brand in the video discuss:
- What is it that you love to do, Why do you love doing this, How did you learn about what you love to do?
If you want to try to make a video here is what I am looking for: Reach out for support!
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Make sure grid is on- settings - camera - grid
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B roll that shows your product and yourself working with the product - medium shots/close ups
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Voice over - What is it that you love to do, Why do you love doing this , How did you learn about what you love to do?
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Add royalty free music
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Edit the b roll to the beat of the music
The use of a phone is fine.
Use any editor you have access to. Here are a few free video editing apps for your phone:
iMovie (iPhone/Mac only)
Website
70% of the final grade is based on your website. Written below are the projects that should be on your website on this point
Access website from Wix.com
At the beginning of the year, you used a personal email to sign up.
There is also a link to your website in the Student Portfolio tab on this website.
Long Exposure photograph
Pear Drawing- Positive and Negative Space
Charcoal Portrait
Sharpie Project
Elements and Principles with Photography
#SLAMmyBrandImage #SLHSmyBrandImage
Project for April 27-May 3 by midnight
Fill out this form to turn your project in.
As you build your business or personal brand, you will need images that you can use on your website, your business card, an advertisement, your Youtube banner, etc.
If you are a filmmaker or photographer this could be an image of you taking a picture or an image that represents your best work. If you craft, you should have appealing images of what you make.
Include your logo somewhere on the image along with contact information such as your business title, email, IG account, or website. How much you include is up to you.
There have been questions about what it means to create a brand. Here are some examples of artists and business owners have created a brand with the same tools you are learning.
The ultimate goal- Years from now when I google your brand the content I see represents your style, theme, and product. Each one of these people creates their own if you google, Ms.M, you will not find much but that is up to Ms. M to create the content to represent her brand (which like you I am in the process of developing). If you google Mr. Farley (Tony Farley) you will see many different images representing his different projects over the years.
Here are individuals that have spent time growing their brand.
Filmmaker: Peter Mckinnon
Consistent use of color, clear message, logo, photos, and content.
What tools does he use to create his brand: Youtube to show his videos, Instagram to promote his filmmaking & network, camera, logo, and theme.
Artist: Ai Wei Wei
Consistent use of theme (activism), clear message, logo, photos, and content.
What tools does he use to create his brand: Youtube to show his videos, Instagram to promote his filmmaking & network, camera, logo, Netflix documentary, and theme.
Innovator: Steve Jobs
Consistent use of color, clear message, logo, photos, technology, and content.
What tools does he use to create his brand: Youtube to show his videos, store, logo, Hollywood movie, and theme.
Street graffiti artist: Bansky
Consistent use of color, clear message, logo, photos, activism, and content.
What tools does he use to create his brand: Youtube to show his videos, Instagram to promote his art, camera, logo, documentary, and consistent theme.
Woodworker: Alexandra Zee
Consistent use of color, clear message, logo, photos, video, and content.
What tools does she use to create his brand: Youtube to show his videos, store, logo, Instagram to promote his art & network, book, and consistent theme.
Here is an example of the assignment (I created this on Canva.com )
I used an old photo from film school at SF State. You can you a new photo or an old one you have taken.
I created a new design in Canva and clicked on Instagram Story. This gave me the dimensions that I could use to post to Instagram story (they also have an Instagram post, yes they are two different dimensions).
#SLAMmyPosts #SLHSmyPosts
May 4-May10 midnight
You may already post personal posts, selfies, etc. but for this week, your assignment is to post once a day ON BRAND - 5 PHOTOGRAPHS. You can also choose to create a video that requires editing (use the editing apps from past projects) it will be worth the 5 photographs ON BRAND.
Ideas: If you create arts/ painting/ cooking/crafts, take pictures of your creations or have a friend who has something you created to send you a picture and post that. If you paint, take a photo of your painting. Maybe also a photo of you and your painting. Even better is a short video of you sitting Bob Ross style talking about your painting. Get used to taking photos of your works in progress or even videos of you talking about your art while in progress. Timelapses are great to add. Talk about your paint choices, your brushes, your procrastination issues. Post with hashtags that relate to your products and follow those hashtags to see what others are posting.
If you are a photographer, post one image a day. Go out and get fresh pics or find your favorite images, work on them, and post them with a meaningful caption and hashtags that put it in front of people following those tags. You should follow hashtags you use!
If you are a filmmaker you can find some of your past videos and post them. Create something new. One edited video can be substituted for a week of posts for this project. TikTok is filmmaking, don't think it isn't, but you should be posting one a day (at least) unless you are doing something elaborate. You decide.
If the brand is you: you can do any of the above or anything else. You want to keep in mind that you are trying to grow your brand. You are trying to get meaningful followers and make meaningful connections to those you admire and where you would like to be someday. 10 real followers who connect with you and will share your work are better than 1000 fake followers that have no connection and just pad your ego.
Fill in this form now so we can follow your posts.
If the link doesn't work email me your project
#SLAMmyPosts #SLHSmyPosts (Second week)
Fill in this form to turn in your posts. May 11 - May 17 midnight
The work that we have seen so far has been great! For this week we are going to concentrate on framing our subject; which includes using the rule of thirds and the size of the frame (video, photographs, painting, graphic, etc). YOU WILL TAKE TWO PHOTOGRAPHS that support your brand but we are looking for the use of the rule of thirds and shots size.
Click here for rule of thirds review
Click here for a review on the size of the frame
Here is the final shot with no color correction or cropping. Lemons are the center and lower left point of emphasis on the rule of thirds.
Here is the same shot but with the rule of thirds grid.
Here is the other shot that I took at the same time.
I like the shot below but I knew that I was going to write about the lemons and this shot does not make the lemons the focus within the frame because the water container is in the foreground.
